Key Differentiating Feature

A key differentiating feature Pages is often a central part of many e-commerce websites. On this page, you have a full page ad that features something that is unique about your product compared to the competition. You’re probably familiar with the Tom’s model: they sell shoes, but the key differentiating feature is that they also donate shoes for the shoes you buy. This is the community-oriented key differentiating feature. Other key differentiating features can be:

• Where the products are made, or where they are purchased (ex. delivery vs. in-store)
• How the products are made
• The kinds of source materials the products use
• The type of warranty you offer (5 times longer than the industry average, maybe?)

What is your key differentiating feature? How do you want to talk about it?

You could talk about it using a graph

Or maybe you could tell the story of how you give back to your community.